|Posted on April 30, 2010 at 3:42 PM|
The term organizational change is a bit misleading. Yes the change may be needed for the health of the organization and yes, change can and should impact the organization. But change actually happens to individuals. If your people don’t acknowledge, accept and ultimately embrace the needed change, your improvement initiative will fail.
Effective communication will reduce your frustration in managing the change and significantly increase the success of your improvement efforts.
Communicate the organizational context
Everyone needs this. Here you have to communicate the what, why, where, when and who of the change. In the previous post (Just What is the First Step to Managing Change) we talked about you and your management team having a clear understanding of the business drivers and rationale for the change. Share this widely...share it often! Share it in many forms: e-mail, presentations, newsletters and one-on-one.
Help your people and teams see that there is a reason for the change and that they have an important role to play.
Communicate the individual context
While the organizational context is necessary, the personal context is critical. We are human units first and ambulatory work units second! We need to make sense of the change in our own personal context.
Be prepared to answer and re-answer the following questions:
Even your most ardent supporters from an organizational context will need to have a good picture of the personal change context to stay focused and help you move forward.
Be prepared and plan for you to handle these questions for your management team and for them to communicate with and coach their people.